The narrative of successful startups often begins with a revolutionary idea, a spark of genius that presents a new, original approach to addressing familiar problems. The story of Canva is no different. Its Australian founder, 35-year-old Melanie Perkins, was fueled by a simple yet audacious goal: to democratize design and make it accessible to all. Yet her journey was far from a smooth sail, marked by trials, perseverance, and a hundred rejections from venture capitalists. Today, Canva stands tall as the most valuable female-led startup globally, boasting a valuation of $26 billion.

The narrative of Canva’s genesis and growth is more than just a startup story; it’s a testament to persistence, entrepreneurial grit, and the transformative power of innovative ideas. This journey, however, also brings to light the vast untapped potential of game-changing platforms like Dacxi Chain. By leveraging advanced technology to democratize investment, Dacxi Chain is set to inspire a new generation of entrepreneurs and investors worldwide.

Early Beginnings: Perkins’ Vision and the Birth of Canva

In 2007, while teaching graphic design at a university in Perth, Australia, Perkins encountered firsthand the complexities and costliness of traditional design tools. She envisioned an online platform that would simplify design for everyone, regardless of their financial resources or expertise. This was the embryonic stage of what would later become Canva.

Armed with a vision but limited funds, Perkins co-founded Fusion Books, an online yearbook design company, with her future husband, Cliff Obrecht. This endeavor was a tangible manifestation of her dream, and it served as a stepping stone towards creating a fully integrated platform for designers.

The path wasn’t always straightforward. Perkins faced numerous challenges, including rejections from 100 venture capitalists she approached. But then came a pivotal moment — an introduction to esteemed venture capitalist Bill Tai. The chance to pitch her concept in San Francisco was a turning point. Notably, it came wrapped in an unconventional package, a kitesurfing event at one of Tai’s retreats, MaiTai. Perkins, undeterred by her fear of the ocean, embraced the opportunity to network and pitch, later recounting, “Risk: serious damage; reward: start company.”

Her resilience paid off. Impressed by her vision, Tai and other investors put their faith (and money) into Perkins’ project. With funds now secured, Perkins assembled her team and embarked on the next stage of her grand venture.

Scaling Heights: Canva’s Global Impact and Future Prospects

Today, Canva has over 2,000 employees and continues to penetrate new markets in China, Dubai, and the Philippines. Much of its success can be attributed to Perkins’ unwavering commitment to make design accessible to everyone, regardless of their level of expertise.

In an industry dominated by heavyweights like Microsoft and Google, Canva isn’t backing down. The company’s recent move to incorporate artificial intelligence (AI) tools is testament to its drive for innovation. These tools aim to streamline repetitive tasks such as image resizing and font selection, freeing up designers for the more creative aspects of their work.

Equity Crowdfunding: A Game-Changer in Venture Financing

While Canva’s journey to success is inspiring, it also brings to light the obstacles many entrepreneurs face when seeking venture capital, particularly those from diverse backgrounds. Reports suggest that around 80% of venture capital investment is allocated to white males, which stifles innovation and limits opportunities for those who struggle to secure funding.

This is where equity crowdfunding comes into play. As an alternative fundraising avenue, it has been successful in offering more equitable fundraising opportunities. Platforms like StartEngine and Wefunder have enabled anyone to invest in budding businesses, thereby reducing the dependence on venture capital and allowing companies to raise capital from their local communities.


The founders of Canva were rejected by more than 100 investors before they got their first ‘yes’. Their extraordinary success is a lesson in the power of perseverance.


The Dacxi Chain Revolution: Democratizing Investment

In the context of this democratization of investment, the emergence of Dacxi Chain, a global equity crowdfunding network, promises to usher in a new era of accessibility. Dacxi Chain serves as a robust bridge between entrepreneurs seeking funding and everyday investors looking for unique opportunities. By fostering local crowdfunding platforms, it opens doors to a larger pool of potential investors, enhancing the chances for entrepreneurs like Perkins to bring their visionary projects to life.

By harnessing the power of blockchain technology, Dacxi Chain ensures a secure, transparent, and efficient fundraising process. It allows entrepreneurs from different corners of the world to share their innovative ideas with a global audience, thereby diversifying the startup landscape.

Moreover, Dacxi Chain is not just about helping entrepreneurs. It provides everyday investors with access to unique investment opportunities that would otherwise remain within the domain of institutional investors and venture capitalists. By doing so, it offers the possibility of significant returns and helps individuals diversify their investment portfolios.

A Brighter Future for Entrepreneurs and Investors

In this new paradigm, we can imagine a world where no Melanie Perkins has to face 100 rejections before their idea is recognized for its worth. A world where funding is not a prerogative of a select few, but a democratic process that harnesses the collective power of a global community.

Imagine an entrepreneur in a small town with an innovative idea but limited local resources. Through the Dacxi Chain platform, they can pitch their idea to a global network of potential investors, effectively turning the entire world into their fundraising ground. Similarly, an everyday investor in another part of the world can participate in this project’s growth story, leading to potentially significant returns.

With Dacxi Chain, it’s not just about the success of an individual startup. It’s about creating a global, inclusive ecosystem that thrives on shared growth and mutual success. The crowdfunding giants series running on our blog will continue to highlight such groundbreaking stories of entrepreneurs and companies that are changing the world.


The narrative of Canva’s creation, despite the initial rejections and challenges, serves as an inspiration for many aspiring entrepreneurs. It proves that persistent faith in an idea and unwavering determination to see it through can yield exceptional results.

But the story doesn’t end here. The rise of an equity crowdfunding Network such as Dacxi Chain signifies an important shift in the way we approach investment and entrepreneurship. By opening the door to a wider array of funding sources and breaking down traditional barriers, we allow more ideas to flourish, enriching the global startup ecosystem.

Just as Canva revolutionized design, Dacxi Chain has the potential to redefine the world of investment and startup financing. By democratising investment, these platforms could very well be laying the foundation for the next $26 billion startup.

As we continue with our crowdfunding giants series, stay tuned for more such inspiring stories of perseverance, innovation, and disruption. In an ever-evolving business landscape, these narratives serve not only as lessons from the past and insights for the present but also as a beacon of inspiration for the future.